Every author of a non-fiction book needs to struggle to market his work effectively. As this kind of genre lacks fantasy, grandiose visions and mysterious tales, you need to put a fair amount of effort in promotions, no matter which publishing technique you are using, be it print-on-demand, conventional, or DIY.
Before you begin with the promotion of your work, you should identify the target audience and work on conveying what your work is about, how useful it is, how informative or inspirational it is, what inspired you to write it, and how to publish it in the upcoming book fairs in 2014. This will help people understand why they should purchase and read it. Here are seven effective ways that will help you to market your non-fiction work to your target audience worldwide.
- Create an author’s website for book promotion: You need to have a website dedicated to your work so that you have a web presence which allows you to discuss your book. It should feature your non-fiction volume, highlight the cover page of your book, introduce you as an outstanding author, outline the crucial points, provide the information of where people can find your book, and allow a place for writing testimonials. Ensure that your website is professionally constructed and designed, by an expert web designer.
- Brainstorm innovative ideas: Gather as many as innovative ideas as you can when promoting your work. Segregate your target audience into groups, based on their locations. Analyze information related to them such as which organization they belong to, where they do their shopping, where they hang out, and what their hobbies, passions, and vocations are. This information proves extremely useful when developing a promotional plan for your non-fiction volume.
- Offer advance readers’ copies (ARCs): When you are done with writing the non-fiction volume and are planning to publish it, send advance readers’ copies to book reviewers via electronic media and print. Ensure to stamp them as “Gallery Proof” or “Readers’ Copy” so that their access is restricted to the reviewers, before you publish your work. Schedule the reviews in accordance with the publication, promotion, and availability of your work. Make sure that reviewers get to read it before your work hits the market.
- Create and submit articles: Your non-fiction volume is goldmine of article ideas. When promoting your work, write numerous articles on a variety of ideas related to the content in your book. Identify your target readers and send your articles to the list of potential publications, electronic media, and print. Write an author’s bio of 50 words and add it at the end of every article. Also, you can submit various articles related to your book online on article directories for effective promotion of your work.
- Participate in popular book fairs: Popular book fairs and conferences, such as the Public Library Association and Public Library Association conference, are prominent platforms that numerous readers, media professionals, and crucial elements of the publishing industry prefer to attend every year. If you choose to display your new non-fictional volume in one of the popular upcoming book events, like PLA 2014, you can expose your work on an international platform and have a rewarding experience. You can interact with your readers in person and personally get involved in the promotion of your work.
- Share your knowledge: Work on delivering free presentations at prominent bookstores in your city and other major book-selling venues that carry your non-fictional collection. This is an effective technique to build your recognition as an expert author in your field and offer value to the bookseller while interacting directly with the readers. Also, interact with prominent librarians to include your books among their collection of books in order to enable regular readers to access it.
- Create a press kit for effective promotion: Develop a press kit, which contains all promotional materials to promote your work effectively, and send it to television stations, printing media, and local radio. Your press kit should be carefully designed like a resume. Do not forget to include press releases that feature pertinent information about your non-fiction volume, information about your upcoming scheduled public appearances, a precise author’s bio, background details, a sample book cover, and favorable testimonials and reviews.
If you employ these seven effective techniques, you can promote your non-fiction work in the market effectively and gain admiration and recognition for your unique work.